Free People Integration Guide
Integrate your Free People sales channel with Helm to automate order management, synchronise inventory in real time, and streamline fulfilment for bohemian-inspired fashion and accessories across North America and beyond
What is Free People Marketplace
Free People is a lifestyle brand offering clothing, accessories, and home décor with a free-spirited, creative ethos. Through its marketplace, the brand enables partners to reach a community of style-savvy customers
By connecting Free People to Helm, sellers can centralise order flow, maintain accurate stock levels, and integrate fulfilment across their sales channels
PROS ✅ | CONS ❌ |
Access to a fashion-forward customer base with strong brand loyalty | Requires a valid API URL and API Key issued by Free People |
Real-time syncing of orders and inventory via Helm | Product imagery and descriptions may require high aesthetic standards |
Supports multi-location and seasonal inventory management | Onboarding may include brand-specific review and curation processes |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select Free People from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | e.g. Free People US or Free People Global |
Sales Channel Logo | Upload the Free People logo or your branded icon |
API URL | Enter the full endpoint provided by Free People (e.g. |
API Key | Paste the API Key issued during Free People seller onboarding |
Click Continue
Interaction Settings
Configure how Helm interacts with Free People:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import product listings and variants |
Sync Stock Levels | Keep stock quantities aligned with Free People data |
Use Channel Names | Display Free People product names on Helm order records |
Max Stock Levels | Cap the quantity visible to control product availability |
Stock Buffer | Reserve stock units to prevent overselling |
Auto Merge Orders | Merge orders from the same customer or location |
Order Importing Type | Define the date/time to start importing new orders |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your Free People integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Ensure the URL includes HTTPS and correct version path |
Invalid API Key | Confirm the key matches what was provided in your Free People seller portal |
Orders Not Importing | Check that the channel is active and correct statuses are selected |
Stock Not Syncing | Verify stock sync is enabled and SKUs are mapped correctly |
If you experience issues and need assistance, contact Helm Support
