Fressnapf Integration Guide
Integrate your Fressnapf sales channel with Helm to automate order importing, synchronise stock in real time, and streamline fulfilment for pet supplies across Europe.
What is Fressnapf Marketplace
Fressnapf is Europe’s leading retailer of pet products, offering a wide range of food, accessories, and supplies for cats, dogs, birds, and small animals. Their marketplace enables approved third-party sellers to list products to a large customer base.
Connecting Fressnapf to Helm allows you to centralise order management, maintain accurate inventory, and enhance fulfilment operations alongside your other channels while servicing pet owners efficiently.
PROS ✅ | CONS ❌ |
Access to a large, pet-owning customer base across Europe | Requires a valid API URL and API Key issued by Fressnapf Marketplace |
Automates order imports and real-time stock synchronisation | Product data may need to meet pet regulatory and labelling standards |
Supports multi-location warehousing and fulfilment | Onboarding may involve vetting and approval procedures for animal products |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select Fressnapf Marketplace from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | E.g. Fressnapf DE or Fressnapf Europe |
Sales Channel Logo | Upload the Fressnapf logo or your branded image |
API URL | Full endpoint provided (e.g. |
API Key | Paste the API Key from your Fressnapf seller portal |
Click Continue
Interaction Settings
Configure how Helm interacts with Fressnapf Marketplace:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import your Fressnapf product catalogue |
Sync Stock Levels | Keep stock quantities synchronised in real time |
Use Channel Names | Display Fressnapf product names in Helm order records |
Max Stock Levels | Cap the number of units visible on the marketplace |
Stock Buffer | Reserve units to prevent overselling |
Auto Merge Orders | Merge orders from the same customer or location |
Order Importing Type | Choose the date/time from which to start pulling orders |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your Fressnapf Marketplace integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Ensure it includes HTTPS, correct endpoint and version if applicable |
Invalid API Key | Confirm the key is active and matches what was issued in your portal |
Orders Not Importing | Check that the channel is active and correct order statuses are selected |
Stock Not Syncing | Verify stock sync is enabled and SKUs are mapped correctly |
If you experience issues and need assistance, contact Helm Support
