H&M Integration Guide

Integrate your H&M Marketplace account with Helm to automate order syncing, maintain stock accuracy, and manage fulfilment from a single platform

What is H&M Marketplace

H&M Marketplace enables approved brands to offer products directly on H&M’s eCommerce platform, providing access to a large and fashion - forward customer base across the UK and Europe

Connecting H&M to Helm allows you to automate your operations, keep inventory in sync, and manage orders alongside all your other sales channels

PROS ✅

CONS ❌

Access to a globally recognised fashion marketplace

Requires a valid API URL and API Key issued by H&M

Real-time synchronisation of orders and stock

Onboarding may include approval, testing, and validation steps

Seamless multi-channel setup via Helm

Integration behaviour may vary depending on regional configuration

Step-by-Step Setup

From your Helm dashboard:

  1. Navigate to Settings > My Store

  2. Click Add New Sales Channel

  3. Select H&M from the list of available integrations

  4. Click Install

  5. Enter the required details:

FIELD

DESCRIPTION

Sales Channel Name

Enter a name such as H&M Marketplace UK

Sales Channel Logo

Upload the H&M logo or your own branded icon

API URL

Enter the full API endpoint provided by H&M (e.g. https://api.hm.com)

API Key

Paste the API key issued by H&M via your seller portal

  1. Click Continue

Interaction Settings

Configure how Helm interacts with your H&M Marketplace account:

INTERACTION SETTINGS

DESCRIPTION

Sync Inventory

Automatically download new products from H&M

Sync Stock Levels

Keep your inventory synchronised in real time

Use Channel Names

Show H&M product names on orders for clarity

Max Stock Levels

Cap the stock quantity published to H&M

Stock Buffer

Hold back a portion of stock to prevent overselling

Auto Merge Orders

Automatically merge multiple orders from the same customer or store

Order Importing Type

Set the date and time to begin importing new orders

Final Steps

  • Click Save once all settings are configured

  • Set the channel to Is Active at the top of the screen

Your H&M integration is now live - and you’re ready to Take the Helm

Common Issues

ISSUE

SOLUTION

Invalid API URL

Ensure the URL is complete and follows the format provided by H&M

Invalid API Key

Double-check the key for accuracy and ensure it hasn’t expired

Orders Not Importing

Confirm the channel is marked active and order import settings are correctly configured

Stock Not Syncing

Verify that inventory syncing is enabled in the interaction settings

If you experience issues and need assistance, contact Helm Support