The Hut Group Integration Guide

Connect your THG commerce account with Helm to automate order processing, synchronise inventory across brands, and streamline fulfilment from despatch to delivery

What is THG

THG is a global consumer brands group, home to leading beauty and sports nutrition platforms and labels. Integrating THG with Helm centralises order management, keeps inventory accurate, and enables efficient, scalable fulfilment alongside your other sales channels.

PROS ✅

CONS ❌

Access to a large global customer base across beauty and nutrition

Requires valid API credentials issued by THG

Automated order import and tracking synchronisation

Multi‑brand catalogue complexity may need careful SKU mapping

Simplifies multi‑channel inventory and fulfilment management

Onboarding may require compliance with THG technical and commercial policies

Step-by-Step Setup

To connect THG to Helm

  1. Obtain API Credentials
    Log in to your THG business/partner portal
    Retrieve your API Base URL and API Key/Secret from the developer/API section

  2. Log in to Helm
    Navigate to Settings → My Store

  3. Add New Sales Channel
    Click Add New Sales Channel and select THG from the list

  4. Enter Required Details

FIELD

DESCRIPTION

Sales Channel Name

e.g., THG Global

Sales Channel Logo

Upload the THG logo or your own brand icon

API Base URL

Paste the full API endpoint URL provided by THG

API Key / Secret

Enter the credentials issued by THG

  1. Click Continue

Interaction Settings

Adjust how Helm interacts with your THG account

INTERACTION SETTINGS

DESCRIPTION

Sync Inventory

Automatically import products/variants from THG

Sync Stock Levels

Keep stock levels updated between Helm and THG

Use Channel Names

Display THG product names on orders

Max Stock Levels

Set a cap on stock quantity sent to THG

Stock Buffer

Reserve stock units to prevent overselling

Auto Merge Orders

Combine orders from the same customer or delivery address

Order Importing Type

Choose the date/time to begin importing new orders and events

Final Steps

  • Click Save once all settings are configured

  • Set the channel to Is Active at the top of the screen

Your THG integration is now live - and you’re ready to Take the Helm

Common Issues

ISSUE

SOLUTION

Invalid API URL

Confirm the full API base URL including https is correctly entered

Invalid Credentials

Double‑check the key/secret matches what THG issued

Orders Not Importing

Ensure the channel is active and order statuses are configured

Stock Not Syncing

Verify stock sync is enabled and SKU mappings are accurate

Multi‑Brand SKUs

Ensure unique SKUs per brand/variant to avoid collisions

If you experience issues and need assistance, contact Helm Support