Urban Outfitters Integration Guide
Integrate your Urban Outfitters Marketplace account with Helm to streamline order processing, sync real-time inventory levels, and simplify fulfilment across your fashion and lifestyle catalogue
What is Urban Outfitters Marketplace
Urban Outfitters is a global lifestyle retailer known for fashion, home décor, and curated trend-led products. Their marketplace allows select third-party brands to sell directly to Urban Outfitters customers while benefiting from the platform’s broad reach and loyal customer base
Connecting Urban Outfitters to Helm allows you to centralise inventory and order management, automate operational workflows, and maintain stock accuracy across channels
PROS ✅ | CONS ❌ |
Partner with a globally recognised fashion and lifestyle brand | Requires a valid API URL and API Key issued by Urban Outfitters |
Real-time order and inventory synchronisation | Marketplace onboarding is selective and brand-led |
Simplified, centralised fulfilment via Helm | Integration features may differ depending on product type and region |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select Urban Outfitters from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | Enter a name such as Urban Outfitters US or Urban Outfitters EU |
Sales Channel Logo | Upload the Urban Outfitters logo or your own branded image |
API URL | Use the full API endpoint provided by Urban Outfitters |
API Key | Paste the API key from your seller portal |
Click Continue
Interaction Settings
Configure how Helm interacts with your Urban Outfitters store:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import product listings into Helm |
Sync Stock Levels | Keep stock updated between Helm and Urban Outfitters |
Use Channel Names | Show product titles from Urban Outfitters in Helm order records |
Max Stock Levels | Cap the available quantity displayed on the channel |
Stock Buffer | Hold back reserve stock to reduce the risk of overselling |
Auto Merge Orders | Automatically merge orders from the same customer or session |
Order Importing Type | Define the date and time from which orders will begin importing |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your Urban Outfitters integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Ensure the URL includes HTTPS and any versioning provided by Urban Outfitters |
Invalid API Key | Confirm the API key is copied correctly and authorised for your account |
Orders Not Importing | Verify the channel is set to active and that order filters are correctly set |
If you experience issues and need assistance, contact Helm Support
