FairPrice Integration Guide
Integrate your FairPrice sales channel with Helm to automate order syncing, maintain accurate inventory, and streamline fulfilment across one of Singapore’s leading supermarket and grocery retailers.
What is FairPrice Marketplace
FairPrice is Singapore’s largest supermarket chain, offering online grocery services and a marketplace for approved third-party sellers to list fresh produce, household goods, and premium products
Connecting FairPrice to Helm enables centralised order management, real-time stock updates, and efficient fulfilment alongside your other sales channels
PROS ✅ | CONS ❌ |
Access to FairPrice’s extensive customer network across Singapore | Requires a valid API URL and API Key issued by FairPrice |
Real‑time syncing of orders and inventory via Helm | Product data may need to meet grocery-specific compliance and freshness standards |
Seamless multi-warehouse fulfilment and inventory control | Onboarding may involve additional food safety documentation and quality checks |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select FairPrice Marketplace from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | e.g. FairPrice SG |
Sales Channel Logo | Upload the FairPrice logo or your own brand artwork |
API URL | Use the full endpoint provided by FairPrice (e.g. |
API Key | Paste the API Key issued during FairPrice seller onboarding |
Click Continue
Interaction Settings
Configure how Helm interacts with the FairPrice Marketplace:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import your product catalogue from FairPrice |
Sync Stock Levels | Keep stock quantities synchronised in real time |
Use Channel Names | Display FairPrice product names in order summaries |
Max Stock Levels | Cap inventory levels visible on the channel |
Stock Buffer | Reserve stock to prevent overselling, especially for fresh items |
Auto Merge Orders | Merge orders from the same customer or delivery address |
Order Importing Type | Set the date/time to begin importing new orders |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your FairPrice Marketplace integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Ensure it includes HTTPS and the correct endpoint |
Invalid API Key | Confirm the key is active and matches the one from FairPrice's portal |
Orders Not Importing | Verify the channel is active and correct order statuses are selected |
Stock Not Syncing | Check that stock syncing is enabled and SKUs are mapped correctly |
If you experience issues and need assistance, contact Helm Support
