Conrad Integration Guide

Integrate your Conrad Marketplace account with Helm to automate order management, synchronise inventory in real time, and streamline fulfilment for electronics, tools, and industrial supplies

What is Conrad Marketplace

Conrad is a leading European B2B and B2C technology platform offering electronic components, tools, and industrial solutions. Through the Conrad Marketplace, approved suppliers can sell directly to businesses, engineers, and consumers via one of the most trusted electronics retail networks in Europe

Connecting Conrad to Helm allows you to centralise operations, sync stock and orders, and manage your catalogue with greater control across multiple sales channels

PROS ✅

CONS ❌

Sell through one of Europe’s top B2B tech and electronics platforms

Requires a valid API URL and API Key issued by Conrad Marketplace

Real-time sync of orders, stock levels, and catalogue items via Helm

Approval may require specific product attributes (e.g. EANs, compliance)

Broad reach across industrial buyers, schools, and end consumers

Technical product data must often meet structured standards

Step-by-Step Setup

From your Helm dashboard:

  1. Navigate to Settings > My Store

  2. Click Add New Sales Channel

  3. Select Conrad from the list of available integrations

  4. Click Install

  5. Enter the required details:

FIELD

DESCRIPTION

Sales Channel Name

Enter a name such as Conrad Marketplace DE or Conrad EU

Sales Channel Logo

Upload the Conrad logo or your own branded icon

API URL

Use the full API endpoint provided by Conrad (e.g. https://api.marketplace.conrad.com)

API Key

Paste the API key from your Conrad seller account

  1. Click Continue

Interaction Settings

Configure how Helm interacts with your Conrad store:

INTERACTION SETTINGS

DESCRIPTION

Sync Inventory

Automatically import product listings from Conrad

Sync Stock Levels

Keep inventory updated between Helm and Conrad

Use Channel Names

Display Conrad product names on incoming orders

Max Stock Levels

Cap the visible stock quantity on the Conrad marketplace

Stock Buffer

Hold back a reserve quantity to prevent overselling

Auto Merge Orders

Automatically merge multiple orders from the same buyer

Order Importing Type

Set the date and time from which orders will be imported

Final Steps

  • Click Save once all settings are configured

  • Set the channel to Is Active at the top of the screen

Your Conrad integration is now live - and you’re ready to Take the Helm

Common Issues

ISSUE

SOLUTION

Invalid API URL

Confirm the URL is complete, including HTTPS and versioning

Invalid API Key

Ensure the API key is active and correctly scoped for your seller environment

Orders Not Importing

Make sure the channel is active and import filters are configured properly

Stock Not Syncing

Verify that Sync Stock Levels and mappings are enabled in the interaction tab

If you experience issues and need assistance, contact Helm Support