B&Q Integration Guide
Integrate your B&Q Marketplace account with Helm to automate order syncing, manage stock levels, and streamline your fulfilment workflow
What is B&Q Marketplace
B&Q Marketplace, allowing approved sellers to list products directly on diy.com - one of the UK’s largest home improvement retail websites
By integrating B&Q with Helm, you can centralise order management, maintain accurate inventory, and automate fulfilment alongside your other channels
PROS ✅ | CONS ❌ |
Access to a high-traffic retail marketplace | Requires a valid API URL and API Key issued by B&Q Marketplace |
Real-time syncing of orders and stock with Helm | Sync behaviour may vary slightly between marketplaces |
Integration follows the reliable standard used by many large retailers | API rate limits or onboarding checks may delay full activation |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select B&Q from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | Enter a name such as B&Q Marketplace UK |
Sales Channel Logo | Upload the B&Q logo or your own branded icon |
API URL | Use the full API endpoint provided by B&Q (e.g. |
API Key | Paste the API key issued by B&Q via your seller portal |
Click Continue
Interaction Settings
Fine-tune how Helm interacts with your B&Q Marketplace account:
INTERACTION SETTING | DESCRIPTION |
Sync Inventory | Automatically download new products from B&Q |
Sync Stock Levels | Keep inventory synchronised between Helm and B&Q |
Use Channel Names | Display B&Q product names on each order in Helm |
Max Stock Levels | Set a cap on how much stock Helm sends to B&Q |
Stock Buffer | Reserve a quantity of stock to prevent overselling |
Auto Merge Orders | Automatically merge orders from the same customer/store |
Order Importing Type | Select a starting point in time for importing new B&Q orders |
Final Steps
Click Save once configuration is complete
Set the channel to Is Active at the top of the screen
Your B&Q integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Double-check the full URL includes HTTPS and the correct version path |
Invalid API Key | Ensure the key is copied exactly from the B&Q seller portal |
Orders Not Importing | Confirm the channel is active and order statuses are correctly configured |
Stock Not Syncing | Verify that Sync Stock Levels and related interaction settings are enabled |
If you experience issues and need assistance, contact Helm Support
