BILD Integration Guide
Integrate your BILD Marketplace account with Helm to streamline your order management, synchronise inventory, and automate fulfilment workflows for Germany’s leading tabloid-driven eCommerce platform
What is BILD Marketplace
BILD Marketplace is part of the Axel Springer Group and allows approved sellers to list lifestyle, tech, and trending consumer products through Germany’s highest-traffic news portal
Connecting BILD to Helm enables automated order importing, real-time inventory updates, and a centralised fulfilment system to manage sales across your entire channel portfolio
PROS ✅ | CONS ❌ |
Reach millions of engaged readers via Germany’s most-read online publication | Requires a valid API URL and API Key issued by BILD Marketplace |
Sync orders and stock in real time through Helm | Product and promotional listings must align with editorial and ad standards |
Streamlined fulfilment with Helm's multi-warehouse support | May require brand approval or content review for product visibility |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select BILD from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | Example: BILD Marketplace DE |
Sales Channel Logo | Upload the BILD logo or your own brand image |
API URL | Enter the full API URL provided by BILD (e.g. |
API Key | Paste the API Key from your BILD Marketplace Seller Portal |
Click Continue
Interaction Settings
Configure how Helm interacts with BILD:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import your product catalogue |
Sync Stock Levels | Real-time synchronisation of stock quantities with BILD |
Use Channel Names | Display BILD product names in Helm order summaries |
Max Stock Levels | Limit visible stock levels to manage sales velocity |
Stock Buffer | Reserve a quantity of stock to reduce risk of overselling |
Auto Merge Orders | Combine orders from the same customer into one fulfilment |
Order Importing Type | Set the date/time to begin importing orders |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your BILD integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Confirm the full endpoint includes HTTPS and version path |
Invalid API Key | Ensure the key was issued correctly and pasted without extra spaces |
Orders Not Importing | Check that the channel is active and filters for order statuses are configured |
Stock Not Syncing | Verify that sync settings are enabled and SKU mappings are valid |
If you experience issues and need assistance, contact Helm Support
