Afound Integration Guide
Integrate your Afound account with Helm to automate order processing, synchronise inventory, and streamline fulfilment for discounted fashion and lifestyle products
What is Afound
Afound is a fashion and lifestyle marketplace offering discounted items from various brands, providing customers with quality products at reduced prices
Connecting Afound to Helm allows sellers to centralise order management, maintain accurate stock levels, and efficiently fulfil orders across multiple sales channels
PROS ✅ | CONS ❌ |
Access to a broad customer base looking for discounted fashion | Requires a valid API URL and API Key issued by Afound |
Automates order imports and stock synchronisation | Discounts and promotions can cause rapid stock fluctuations |
Supports multi-channel inventory and fulfilment | Integration onboarding may require additional brand approvals |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select Afound from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | Enter a name such as Afound UK or Afound Fashion |
Sales Channel Logo | Upload the Afound logo or your own branded icon |
API URL | Enter the full API endpoint provided by Afound (e.g. |
API Key | Paste the API key issued by Afound during your seller onboarding |
Click Continue
Interaction Settings
Configure how Helm interacts with Afound:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import product listings and promotional details |
Sync Stock Levels | Synchronise stock quantities between Helm and Afound |
Use Channel Names | Display Afound product names on Helm order screens |
Max Stock Levels | Set maximum stock levels to control product availability |
Stock Buffer | Reserve stock quantities to prevent overselling |
Auto Merge Orders | Merge multiple orders from the same customer or store |
Order Importing Type | Define the date/time from which orders will start importing |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your Afound integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Confirm the API URL includes HTTPS and the correct endpoint |
Invalid API Key | Verify the API key matches what Afound issued |
Orders Not Importing | Ensure the channel is active and order import filters are properly set |
Stock Not Syncing | Make sure stock sync settings and SKU mappings are accurate |
If you experience issues and need assistance, contact Helm Support
