OnBuy.com Integration Guide
Integrate your OnBuy store with Helm to automate order imports, synchronise inventory and streamline fulfilment from a single control panel

What is OnBuy.com
OnBuy.com is a rapidly growing UK-based online marketplace offering a wide range of products from verified sellers
Connecting OnBuy with Helm allows you to centralise your order processing, keep stock levels accurate and ensure fast, reliable fulfilment across all your channels
PROS ✅ | CONS ❌ |
Access to a fast-growing UK customer base | Requires valid API credentials including API Key and Secret |
Real-time order and stock synchronisation | Listing errors may occur if product data is incomplete or mismatched |
Transparent fee structure and seller protection policies | Integration approval may take time depending on OnBuy onboarding requirements |

Step-by-Step Setup
To connect OnBuy to Helm
Create a Seller Account
Register as a seller on onbuy.com and complete your onboardingObtain API Credentials
Contact OnBuy support to receive your API Key, Secret Key, and Merchant IDLog in to Helm
Go to Settings → My StoreAdd New Sales Channel
Click Add New Sales Channel and select OnBuy from the listEnter API Credentials
FIELD | DESCRIPTION |
Sales Channel Name | e.g. OnBuy UK Store |
Sales Channel Logo | Upload the OnBuy logo or your own branding |
API URL | Enter the OnBuy API endpoint |
API Key | Paste the key provided by OnBuy |
Secret Key | Paste the secret issued alongside your API Key |
Merchant ID | Enter your Merchant ID assigned by OnBuy |
Click Continue and move to the interaction settings

Interaction Settings
Customise how Helm interacts with your OnBuy store
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import products from OnBuy into Helm |
Sync Stock Levels | Keep OnBuy stock in sync with your Helm-managed inventory |
Use Channel Names | Display OnBuy product titles on your orders |
Max Stock Levels | Set a limit on the stock quantity shared with OnBuy |
Stock Buffer | Reserve a buffer of stock units to help avoid overselling |
Auto Merge Orders | Merge multiple orders from the same customer or address |
Order Importing Type | Choose the date and time to begin importing new orders from OnBuy |

Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your OnBuy.com integration is now live - and you’re ready to Take the Helm

Common Issues
ISSUE | SOLUTION |
Invalid API Credentials | Double-check your API Key, Secret Key and Merchant ID against OnBuy’s developer portal |
Orders Not Importing | Ensure the integration is active and order statuses are mapped |
Stock Not Syncing | Verify SKUs match and sync settings are enabled in Helm |
Listing Failures | Review product data for missing fields or incorrect formatting |
If you experience issues and need assistance, contact Helm Support
