Shop Premium Outlets Marketplace Integration Guide

Integrate your Shop Premium Outlets (SPO) marketplace channel with Helm to streamline order imports, maintain real-time inventory visibility, and unify fulfilment across a leading destination for discounted designer and premium brands

What is Shop Premium Outlets

Shop Premium Outlets is a curated online marketplace backed by Simon Property Group that brings luxury, designer, and premium outlet shopping online. It allows customers to access deals from top brands across fashion, footwear, accessories, and lifestyle categories - all in one centralised digital outlet experience.

By connecting Shop Premium Outlets to Helm, approved sellers can automate product updates, sync stock across warehouses, and manage all orders through one efficient system.

PROS ✅

CONS ❌

Access to a curated customer base looking for premium and luxury bargains

Requires valid API URL and API Key, issued after approval by SPO onboarding

Ideal for outlet, clearance, and overstock strategies for branded products

Product listings may require image, price, or content formatting compliance

Real-time inventory and order sync with Helm

Marketplace may enforce minimum discounts or pricing alignment rules

Step-by-Step Setup

To integrate Shop Premium Outlets with Helm:

  1. Apply as a Seller
    Submit an application via the SPO partner or vendor portal and complete the approval process.

  2. Obtain API Credentials
    Once accepted, log into your SPO seller account to retrieve the API URL and API Key.

  3. Log in to Helm
    In your Helm dashboard, go to Settings → My Store.

  4. Add New Sales Channel
    Click Add New Sales Channel and choose Shop Premium Outlets from the integration list.

  5. Enter API Credentials

FIELD

DESCRIPTION

Sales Channel Name

e.g., Shop Premium Outlets US

Sales Channel Logo

Upload the SPO logo or your own brand icon

API URL

Use the full API endpoint URL provided by SPO

API Key

Paste the key generated from your Shop Premium Outlets seller portal

  1. Click Continue

Interaction Settings

Fine-tune how Helm interacts with SPO for stock, orders, and inventory display rules

INTERACTION SETTINGS

DESCRIPTION

Sync Inventory

Automatically import your product catalogue from SPO

Sync Stock Levels

Keep Helm stock and availability up to date on the marketplace

Use Channel Names

Show the SPO product name in each Helm order

Max Stock Levels

Cap the visible stock level shown on SPO

Stock Buffer

Reserve a quantity of stock to prevent overselling

Auto Merge Orders

Automatically merge orders from the same customer or delivery address

Order Importing Type

Choose the start date/time for importing orders from SPO into Helm

Final Steps

  • Click Save once all settings are configured

  • Set the channel to Is Active at the top of the screen

Your Shop Premium Outlets integration is now live - and you’re ready to Take the Helm

Common Issues

ISSUE

SOLUTION

Invalid API URL

Make sure the URL includes HTTPS and matches the SPO API specification

Invalid API Key

Verify the key is active and copied exactly from the seller dashboard

Orders Not Importing

Confirm the channel is active and appropriate statuses are selected in Helm

Stock Not Syncing

Check SKU mappings and confirm stock sync preferences are correctly enabled

If you experience issues and need assistance, contact Helm Support