Baby Bunting Integration Guide

Integrate your Baby Bunting account with Helm to automate order syncing, keep stock levels accurate, and streamline fulfilment across your baby and maternity product lines

What is Baby Bunting

Baby Bunting is a leading Australian retailer specialising in baby goods, offering a broad range of products from trusted brands through both in-store and online channels

Connecting Baby Bunting to Helm allows you to manage orders centrally, maintain real-time inventory updates, and optimise fulfilment workflows alongside your other channels

PROS ✅

CONS ❌

Access to a trusted family-oriented customer base

Requires a valid API URL and API Key issued by Baby Bunting

Real-time order and inventory sync via Helm

May involve additional product safety or compliance documentation

Efficient integration for multi-location stock and shipping

Product categorisation and mapping must align with Baby Bunting’s structure

Step-by-Step Setup

From your Helm dashboard:

  1. Navigate to Settings > My Store

  2. Click Add New Sales Channel

  3. Select Baby Bunting from the list of available integrations

  4. Click Install

  5. Enter the required details:

FIELD

DESCRIPTION

Sales Channel Name

Enter something like Baby Bunting AU

Sales Channel Logo

Upload the Baby Bunting logo or your branded image

API URL

Use the full endpoint URL provided by Baby Bunting (e.g. https://api.babybunting.com.au)

API Key

Paste the API key provided via the Baby Bunting seller or tech onboarding process

  1. Click Continue

Interaction Settings

Configure how Helm interacts with Baby Bunting:

INTERACTION SETTINGS

DESCRIPTION

Sync Inventory

Automatically download and maintain product listings

Sync Stock Levels

Keep stock quantities synchronised between Helm and Baby Bunting

Use Channel Names

Display Baby Bunting product names on orders

Max Stock Levels

Cap the quantity of inventory shown on the channel

Stock Buffer

Reserve stock to avoid overselling (e.g. a buffer of 2 units)

Auto Merge Orders

Automatically combine orders from the same customer/store

Order Importing Type

Define the date and time to start importing new orders

Final Steps

  • Click Save once all settings are configured

  • Set the channel to Is Active at the top of the screen

Your Baby Bunting integration is now live - and you’re ready to Take the Helm

Common Issues

ISSUE

SOLUTION

Invalid API URL

Make sure the full URL is correct and includes HTTPS

Invalid API Key

Ensure the key is copied exactly from Baby Bunting's partner portal

Orders Not Importing

Confirm the channel is active and order status settings are configured

Stock Not Syncing

Check that stock sync is enabled and SKUs are properly mapped

If you experience issues and need assistance, contact Helm Support