Baby Bunting Integration Guide
Integrate your Baby Bunting account with Helm to automate order syncing, keep stock levels accurate, and streamline fulfilment across your baby and maternity product lines
What is Baby Bunting
Baby Bunting is a leading Australian retailer specialising in baby goods, offering a broad range of products from trusted brands through both in-store and online channels
Connecting Baby Bunting to Helm allows you to manage orders centrally, maintain real-time inventory updates, and optimise fulfilment workflows alongside your other channels
PROS ✅ | CONS ❌ |
Access to a trusted family-oriented customer base | Requires a valid API URL and API Key issued by Baby Bunting |
Real-time order and inventory sync via Helm | May involve additional product safety or compliance documentation |
Efficient integration for multi-location stock and shipping | Product categorisation and mapping must align with Baby Bunting’s structure |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select Baby Bunting from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | Enter something like Baby Bunting AU |
Sales Channel Logo | Upload the Baby Bunting logo or your branded image |
API URL | Use the full endpoint URL provided by Baby Bunting (e.g. |
API Key | Paste the API key provided via the Baby Bunting seller or tech onboarding process |
Click Continue
Interaction Settings
Configure how Helm interacts with Baby Bunting:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically download and maintain product listings |
Sync Stock Levels | Keep stock quantities synchronised between Helm and Baby Bunting |
Use Channel Names | Display Baby Bunting product names on orders |
Max Stock Levels | Cap the quantity of inventory shown on the channel |
Stock Buffer | Reserve stock to avoid overselling (e.g. a buffer of 2 units) |
Auto Merge Orders | Automatically combine orders from the same customer/store |
Order Importing Type | Define the date and time to start importing new orders |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your Baby Bunting integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Make sure the full URL is correct and includes HTTPS |
Invalid API Key | Ensure the key is copied exactly from Baby Bunting's partner portal |
Orders Not Importing | Confirm the channel is active and order status settings are configured |
Stock Not Syncing | Check that stock sync is enabled and SKUs are properly mapped |
If you experience issues and need assistance, contact Helm Support
