ASOS Integration Guide
Integrate your ASOS Marketplace account with Helm to automate order syncing, streamline fulfilment, and maintain accurate stock levels across platforms
What is ASOS Marketplace
ASOS Marketplace, enabling approved third-party brands to sell directly to ASOS customers while maintaining their own brand identity
Connecting ASOS to Helm allows you to import orders automatically, sync inventory in real time, and consolidate fulfilment with your other channels - all from one central hub
PROS ✅ | CONS ❌ |
Direct access to one of the UK’s largest online fashion marketplaces | Requires a valid API URL and API Key issued specifically by ASOS Marketplace |
Real-time sync of orders and stock | ASOS behaviour may vary from marketplace to marketplace |
Seamless integration structure used by many major retailers | API limits or seller approval stages may delay onboarding |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select ASOS from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | Enter a name such as ASOS Marketplace UK |
Sales Channel Logo | Upload the ASOS Marketplace logo or your own brand icon |
API URL | Use the full API URL endpoint provided by ASOS (e.g. |
API Key | Paste the API key issued by ASOS via your seller account |
Click Continue
Interaction Settings
Fine-tune how Helm interacts with your ASOS store:
INTERACTION SETTING | DESCRIPTION |
Sync Inventory | Automatically download new products from ASOS |
Sync Stock Levels | Keep inventory in sync between Helm and ASOS |
Use Channel Names | Display the product name from ASOS on each order |
Max Stock Levels | Limit the available stock quantity sent to ASOS (useful for capping sales) |
Stock Buffer | Reserve a buffer of units to prevent overselling |
Auto Merge Orders | Automatically merge orders from the same customer or store |
Order Importing Type | Set the date and time to begin importing new orders from ASOS |
Final Steps
Click Save when configuration is complete
Set the channel to Is Active at the top of the screen
Once connected, your ASOS integration is live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Ensure the full URL (including HTTPS and version path) is correctly entered |
Invalid API Key | Double-check the API key issued by ASOS is copied exactly |
Orders Not Importing | Make sure the channel is active and appropriate order statuses are selected |
Stock Not Syncing | Confirm that stock sync and interaction settings are correctly configured |
If you experience issues and need assistance, contact Helm Support
