Debenhams Integration Guide
Integrate your Debenhams Marketplace account with Helm to automate order syncing, manage stock levels, and streamline your fulfilment workflow
What is Debenhams Marketplace
Debenhams Marketplace allows approved sellers to offer products directly through one of the UK’s most iconic retail brands
By connecting your Debenhams account to Helm, you can centralise order management, maintain accurate stock levels, and automate fulfilment alongside your other sales channels
PROS ✅ | CONS ❌ |
Access to a nationally recognised, high-traffic retail platform | Requires a valid API URL and API Key issued by Debenhams |
Real-time syncing of orders and stock with Helm | Sync behaviour may vary slightly between retailers |
Integration follows the same reliable setup as other major sales channels | API limits or onboarding processes may delay activation |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select Debenhams from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | Enter a name such as Debenhams Marketplace UK |
Sales Channel Logo | Upload the Debenhams logo or your own branded icon |
API URL | Use the full API endpoint provided by Debenhams (e.g. |
API Key | Paste the API key issued by Debenhams via your seller portal |
Click Continue
Interaction Settings
Fine-tune how Helm interacts with your Debenhams Marketplace account:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically download new products from Debenhams |
Sync Stock Levels | Keep inventory synchronised between Helm and Debenhams |
Use Channel Names | Display Debenhams product names on each order in Helm |
Max Stock Levels | Set a cap on how much stock Helm sends to Debenhams |
Stock Buffer | Reserve a quantity of stock to prevent overselling |
Auto Merge Orders | Automatically merge orders from the same customer or store |
Order Importing Type | Select the starting date/time from which to begin importing orders |
Final Steps
Click Save once configuration is complete
Set the channel to Is Active at the top of the screen
Your Debenhams integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Double-check the full URL includes HTTPS and the correct version path |
Invalid API Key | Ensure the key is copied exactly from the Debenhams seller portal |
Orders Not Importing | Confirm the channel is active and order statuses are correctly configured |
Stock Not Syncing | Verify that Sync Stock Levels and interaction settings are properly enabled |
If you experience issues and need assistance, contact Helm Support
