H&M Home Integration Guide
Integrate your H&M Home Marketplace account with Helm to streamline order syncing, manage stock levels in real time, and consolidate fulfilment across all your sales channels
What is H&M Marketplace
H&M Marketplace allows approved brands to showcase and sell home décor and lifestyle products on the H&M online platform, reaching a broad customer base with strong brand loyalty
By integrating H&M with Helm, you can centralise your order management, automate inventory updates, and ensure smooth fulfilment alongside your other marketplaces
PROS ✅ | CONS ❌ |
Sell through a trusted and style-driven home retail platform | Requires a valid API URL and API Key issued by H&M |
Sync orders and stock automatically through Helm | Approval and onboarding may involve validation or sandbox testing |
Unified setup consistent with other Helm-supported channels | Integration behaviour may vary slightly by marketplace region |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select H&M from the list of available integrations
Click Install
Enter the required details:
FieldDescription | |
Sales Channel Name | Enter a name such as H&M Marketplace UK |
Sales Channel Logo | Upload the H&M logo or your own branded icon |
API URL | Enter the full API endpoint provided by H&M |
API Key | Paste the API key provided by H&M via your seller portal |
Click Continue
Interaction Settings
Customise how Helm interacts with your H&M account:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import new H&M products into Helm |
Sync Stock Levels | Keep your inventory synchronised in real time |
Use Channel Names | Display the H&M product name on each order |
Max Stock Levels | Cap the stock level displayed to customers on H&M |
Stock Buffer | Reserve a quantity of stock to prevent overselling |
Auto Merge Orders | Merge multiple orders from the same customer/store |
Order Importing Type | Set the date and time for when order importing should begin |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your H&M integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Confirm the API endpoint is correctly formatted and uses HTTPS |
Invalid API Key | Ensure the key is valid and copied exactly as provided by H&M |
Orders Not Importing | Check that the channel is active and the order import date/time is set correctly |
Stock Not Syncing | Make sure Sync Stock Levels is enabled in the interaction settings |
If you experience issues and need assistance, contact Helm Support
