Tesco Marketplace Integration Guide
Integrate your Tesco Marketplace account with Helm to streamline listing, automate order syncing, and ensure smooth fulfilment processes

Tesco Marketplace Fulfilment Overview
Acronym | Stands For | Fulfilment By | Storage & Shipping | Prime Eligible | Notes |
TPN | Tesco Partner Network | Seller or Tesco | Seller or Tesco | N/A | Used for partner onboarding |
DFM | Delivered for Me | Tesco | Tesco | N/A | Tesco handles fulfilment |
DFY | Delivered by You | Seller | Seller | N/A | You handle delivery and returns |
Note:
Tesco does not operate on the FBA/FBM model, but you may see internal terms for Seller Fulfilled or Tesco Fulfilled similar to above

Tesco Seller Account (Third-Party Partner)
Tesco Marketplace allows approved sellers to offer products directly through Tesco’s online retail platform, one of the UK’s most trusted household brands
By connecting Tesco to Helm, sellers can streamline product listings, automate stock updates, and ensure orders flow seamlessly into their fulfilment operations
Pros ✅ | Cons ❌ |
Structured integration process via Partner Network | Limited seller autonomy compared to open marketplaces |
Access to one of the UK's most recognised retail platforms | Requires Tesco partner approval before onboarding |
Automated syncing of stock, orders and tracking data | Onboarding process may involve multiple credential and scope checks |
Trusted environment for consumers and established sellers | Strict compliance with Tesco’s operational and service-level standards |

Step-by-Step Setup
To integrate Tesco Marketplace with Helm:
Obtain Marketplace Credentials
Contact your Tesco Partner Manager or use the Tesco Partner Portal to request API credentials including:Hostname (e.g.
yourbrand.marketplacer.com)API Key
Log in to Helm
Go to Settings → My Store in your Helm dashboardAdd New Sales Channel
Click Add New Sales Channel and select Tesco from the listEnter Required Details
FIELD | DESCRIPTION |
Sales Channel Name | e.g., Tesco Marketplace UK |
Sales Channel Logo | Upload your logo or the Tesco Marketplace icon |
Hostname | Use the marketplace URL provided by Tesco |
API Key | Paste the API key issued in the Tesco Partner Portal |
Click Continue

Interaction Settings
Control how Helm synchronises and handles data with Tesco:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically pull product listings from Tesco |
Sync Stock Levels | Keep your stock synced in real time with Tesco’s platform |
Use Channel Names | Display Tesco product titles on incoming orders |
Max Stock Levels | Limit the maximum quantity sent to Tesco |
Stock Buffer | Reserve a buffer to protect against overselling |
Auto Merge Orders | Combine orders from the same buyer or delivery address |
Order Importing Type | Choose the date and time from which orders will begin importing |

Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your Tesco Marketplace integration is now live - and you’re ready to Take the Helm

Enter your details in Tesco Marketplace




Common Issues
ISSUE | SOLUTION |
Invalid Hostname | Confirm the Hostname is correct and matches what Tesco has issued |
Invalid API Key | Ensure the API key has been copied exactly from the Tesco Partner Portal |
Orders Not Importing | Verify correct order statuses are selected and the channel is active |
Stock Not Updating | Confirm SKU mappings and that inventory sync is enabled in Helm |
If you experience issues and need assistance, contact Helm Support
