Madewell Marketplace Integration Guide
Integrate your Madewell marketplace channel with Helm to automate order synchronisation, maintain accurate stock levels, and streamline fulfilment on one of the leading fashion platforms in the United States.
What is Madewell Marketplace
Madewell is a prominent American clothing and accessories retailer, renowned for its focus on denim and casual, stylish apparel. The brand offers a wide range of products, including jeans, tops, dresses, shoes, and accessories, designed to blend comfort with contemporary fashion. Madewell emphasises quality, sustainability, and effortless style, appealing primarily to a younger, fashion-conscious demographic.
Through its marketplace, Madewell allows approved third-party sellers to offer their products alongside Madewell's own offerings, providing access to a large and diverse customer base across the United States.
PROS ✅ | CONS ❌ |
Access to Madewell's established customer base and brand recognition | May necessitate technical setup |
Potential for increased visibility through Madewell's "Labels We Love" curation | Integration may involve compliance with Madewell's product standards and guidelines |
Opportunities to participate in Madewell's marketing and promotional activities | Sellers must manage inventory and fulfilment in accordance with Madewell's policies |
Step-by-Step Setup
To integrate your Madewell marketplace channel with Helm:
Register as a Seller: Visit Madewell's official website and complete the seller registration process.
Obtain API Credentials: After registration, access your seller account to obtain the necessary API credentials, including the Mirakl API URL and API Key.
Navigate to Helm Dashboard: Log in to your Helm dashboard and go to Settings → My Store.
Add New Sales Channel: Click Add New Sales Channel and select Madewell Marketplace from the list.
Enter API Credentials:
FIELD | DESCRIPTION |
Sales Channel Name | e.g., Madewell US |
Sales Channel Logo | Upload the Madewell logo or your own branded icon |
API URL | Enter the full API endpoint URL provided by Madewell |
API Key | Paste the API key issued through your Madewell seller account |
Interaction Settings
Configure Interaction Settings: Adjust settings such as inventory synchronisation, order import frequency, and stock level thresholds.
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import your product catalogue from Madewell |
Sync Stock Levels | Keep stock quantities synchronised in real time |
Use Channel Names | Display Madewell product names in order records |
Max Stock Levels | Cap inventory levels visible on Madewell |
Stock Buffer | Reserve stock units to reduce overselling risk |
Auto Merge Orders | Merge orders from repeat customers or same delivery addresses |
Order Importing Type | Set the date/time to start pulling new orders from Madewell |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your Madewell Marketplace integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Confirm the URL includes HTTPS and the correct API version/path |
Invalid API Key | Ensure the API key matches exactly what Madewell issued |
Orders Not Importing | Verify the channel is active and order statuses are configured correctly |
Stock Not Syncing | Confirm stock sync is enabled and SKU mappings are accurate |
If you experience issues and need assistance, contact Helm Support
