Conrad Integration Guide
Integrate your Conrad Marketplace account with Helm to automate order management, synchronise inventory in real time, and streamline fulfilment for electronics, tools, and industrial supplies
What is Conrad Marketplace
Conrad is a leading European B2B and B2C technology platform offering electronic components, tools, and industrial solutions. Through the Conrad Marketplace, approved suppliers can sell directly to businesses, engineers, and consumers via one of the most trusted electronics retail networks in Europe
Connecting Conrad to Helm allows you to centralise operations, sync stock and orders, and manage your catalogue with greater control across multiple sales channels
PROS ✅ | CONS ❌ |
Sell through one of Europe’s top B2B tech and electronics platforms | Requires a valid API URL and API Key issued by Conrad Marketplace |
Real-time sync of orders, stock levels, and catalogue items via Helm | Approval may require specific product attributes (e.g. EANs, compliance) |
Broad reach across industrial buyers, schools, and end consumers | Technical product data must often meet structured standards |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select Conrad from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | Enter a name such as Conrad Marketplace DE or Conrad EU |
Sales Channel Logo | Upload the Conrad logo or your own branded icon |
API URL | Use the full API endpoint provided by Conrad (e.g. |
API Key | Paste the API key from your Conrad seller account |
Click Continue
Interaction Settings
Configure how Helm interacts with your Conrad store:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import product listings from Conrad |
Sync Stock Levels | Keep inventory updated between Helm and Conrad |
Use Channel Names | Display Conrad product names on incoming orders |
Max Stock Levels | Cap the visible stock quantity on the Conrad marketplace |
Stock Buffer | Hold back a reserve quantity to prevent overselling |
Auto Merge Orders | Automatically merge multiple orders from the same buyer |
Order Importing Type | Set the date and time from which orders will be imported |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your Conrad integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Confirm the URL is complete, including HTTPS and versioning |
Invalid API Key | Ensure the API key is active and correctly scoped for your seller environment |
Orders Not Importing | Make sure the channel is active and import filters are configured properly |
Stock Not Syncing | Verify that Sync Stock Levels and mappings are enabled in the interaction tab |
If you experience issues and need assistance, contact Helm Support
