The Knot Integration Guide
Integrate your store with The Knot through Helm to automate order processing, sync product availability, and streamline fulfilment across your wedding and event-related inventory
What is The Knot Marketplace
The Knot is a popular wedding planning platform in the US that offers vendor listings, gift registries, and curated marketplaces for products and services. Through The Knot’s seller programme, approved partners can showcase products such as décor, accessories, gifts, and bridal essentials to engaged couples planning their big day
Connecting The Knot to Helm allows you to centralise your operations, automate order flow, and maintain accurate inventory levels in real time
PROS ✅ | CONS ❌ |
Access to a targeted audience planning weddings and special events | Requires a valid API URL and API Key issued by The Knot |
Automated inventory and order syncing for product-based sellers | Approval process may be selective based on product category and branding |
Seamless integration into your multi-channel sales strategy via Helm | Marketplace format and tools may differ from traditional eCommerce channels |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select The Knot from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | Enter a name such as The Knot Marketplace |
Sales Channel Logo | Upload The Knot logo or your own branded image |
API URL | Use the full API endpoint provided by The Knot |
API Key | Paste the API key provided by The Knot seller account |
Click Continue
Interaction Settings
Configure how Helm interacts with your The Knot store:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import product listings from The Knot |
Sync Stock Levels | Keep stock synchronised across Helm and The Knot |
Use Channel Names | Show product names from The Knot on Helm order records |
Max Stock Levels | Cap visible stock per item to limit availability as needed |
Stock Buffer | Hold back a set quantity to protect against overselling |
Auto Merge Orders | Merge orders from the same customer or order cycle |
Order Importing Type | Set the starting point in time for downloading new orders |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your The Knot integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Ensure the full URL is correct, including protocol and any versioning paths |
Invalid API Key | Confirm the API key is active and correctly entered from The Knot dashboard |
Orders Not Importing | Verify import filters and that the channel is set to active |
Stock Not Syncing | Check that stock syncing is enabled in your interaction settings |
If you experience issues and need assistance, contact Helm Support
