Best Buy US Integration Guide
Integrate your Best Buy Marketplace account with Helm to automate order processing, keep your inventory synchronised, and streamline fulfilment alongside your other retail channels
What is Best Buy Marketplace
Best Buy Marketplace enables approved third-party sellers to list products directly on BestBuy.com - one of North America's most trusted retailers for electronics, appliances, and home technology
Connecting Best Buy with Helm allows you to centralise your operations, reduce manual work, and ensure that stock, orders, and fulfilment stay in sync across platforms
PROS ✅ | CONS ❌ |
Sell through a high-traffic retail platform with millions of monthly visitors | Requires a valid API URL and API Key issued by Best Buy Marketplace |
Real-time sync of stock levels and order flow | Marketplace access may require approval and documentation |
Unified dashboard with other Helm-connected channels | Onboarding timelines and features may vary by region or category |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select Best Buy from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | Enter a name such as Best Buy Marketplace US |
Sales Channel Logo | Upload the Best Buy logo or your own custom brand logo |
API URL | Enter the full API endpoint provided by Best Buy (e.g. |
API Key | Paste the API key issued through your Best Buy seller account |
Click Continue
Interaction Settings
Tailor how Helm communicates with your Best Buy channel:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import products from Best Buy |
Sync Stock Levels | Keep stock levels up to date between Helm and Best Buy |
Use Channel Names | Show Best Buy product names on your orders in Helm |
Max Stock Levels | Cap the amount of stock shown to Best Buy customers |
Stock Buffer | Hold back a quantity of stock to prevent overselling |
Auto Merge Orders | Combine orders from the same customer/store |
Order Importing Type | Set the starting point in time for importing orders |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your Best Buy integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Confirm the full endpoint is correct and includes protocol and version |
Invalid API Key | Ensure the key is copied exactly from Best Buy’s seller portal |
Orders Not Importing | Verify that the channel is active and order statuses are correctly configured |
Stock Not Syncing | Check that Sync Stock Levels is enabled in the interaction settings |
If you experience issues and need assistance, contact Helm Support
