Fanatics Integration Guide
Integrate your Fanatics sales channel with Helm to automate order imports, synchronise inventory in real time, and streamline fulfilment for licensed sports merchandise across global customers
What is Fanatics Marketplace
Fanatics is a global leader in licensed sports apparel, accessories, and memorabilia, offering both DTC and marketplace experiences through partnerships with major leagues, sports teams, and fan outlets
Connecting Fanatics to Helm enables centralised management of sport-related SKUs, multi-regional stock control, and efficient delivery alongside all your other sales channels
PROS ✅ | CONS ❌ |
Access to a massive fan‑driven sports merchandise audience | Requires a valid API URL and API Key issued by Fanatics |
Real-time syncing of orders and inventory via Helm | Product data may need to meet licensed‑goods and branding standards |
Supports international fulfilment and multi-stock location operations | Onboarding may include compliance checks and league or team approvals |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select Fanatics Marketplace from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | e.g. Fanatics US, Fanatics EU, or Fanatics Jerseys |
Sales Channel Logo | Upload the official Fanatics logo or your branded icon |
API URL | Use the full endpoint provided by Fanatics (e.g. |
API Key | Paste the API Key issued by Fanatics during seller onboarding |
Click Continue
Interaction Settings
Configure how Helm interacts with Fanatics Marketplace:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import your Fanatics product listings |
Sync Stock Levels | Keep stock quantities synchronised between Helm and Fanatics |
Use Channel Names | Display Fanatics product titles on Helm order screens |
Max Stock Levels | Cap the visible stock levels to control product availability |
Stock Buffer | Reserve inventory to prevent overselling during high‑demand events |
Auto Merge Orders | Merge multiple orders from the same customer or team purchase |
Order Importing Type | Define the date/time to begin syncing new orders from Fanatics |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your Fanatics Marketplace integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Ensure the URL includes |
Invalid API Key | Confirm the key is active and correctly copied from the Fanatics portal |
Orders Not Importing | Check that the channel is active and the correct order statuses are selected |
Stock Not Syncing | Verify stock sync is enabled and Fanatics SKUs are correctly mapped |
If you experience issues and need assistance, contact Helm Support
