Superdrug Integration Guide

Integrate your Superdrug Marketplace account with Helm to automate order syncing, manage inventory levels, and streamline fulfilment alongside your other channels

What is Superdrug Marketplace

Superdrug Marketplace gives approved sellers the opportunity to list health, beauty, and wellness products directly on the Superdrug website - one of the UK’s most recognisable high street retailers

Connecting your Superdrug account to Helm enables seamless order imports, real-time stock synchronisation, and consolidated fulfilment management

PROS ✅

CONS ❌

Join a trusted household brand with a strong online presence

Requires a valid API URL and API Key issued by Superdrug

Sync orders and inventory in real time through Helm

Channel behaviour may differ slightly from other marketplaces

Simple setup with consistent Helm integration workflows

Access may require seller approval and API activation

Step-by-Step Setup

From your Helm dashboard:

  1. Navigate to Settings > My Store

  2. Click Add New Sales Channel

  3. Select Superdrug from the list of available integrations

  4. Click Install

  5. Enter the required details:

FIELD

DESCRIPTION

Sales Channel Name

Enter a name such as Superdrug Marketplace UK

Sales Channel Logo

Upload the Superdrug logo or your own branded icon

API URL

Use the full API endpoint provided by Superdrug

API Key

Paste the API key issued via your Superdrug seller portal

  1. Click Continue

Interaction Settings

Fine-tune how Helm interacts with your Superdrug store:

INTERACTION SETTINGS

DESCRIPTION

Sync Inventory

Automatically download new products from Superdrug

Sync Stock Levels

Keep stock synchronised between Helm and Superdrug

Use Channel Names

Display the Superdrug product name on each order

Max Stock Levels

Limit the maximum stock quantity published to Superdrug

Stock Buffer

Reserve a buffer of units to prevent overselling

Auto Merge Orders

Merge multiple orders from the same customer/store

Order Importing Type

Select a date and time to begin importing orders from Superdrug

Final Steps

  • Click Save once all settings are configured

  • Set the channel to Is Active at the top of the screen

Your Superdrug integration is now live - and you’re ready to Take the Helm

Common Issues

ISSUE

SOLUTION

Invalid API URL

Ensure the URL includes https:// and follows the format provided by Superdrug

Invalid API Key

Double-check the key issued by Superdrug is correct and has not expired

Orders Not Importing

Make sure the channel is active and import settings are properly configured

Stock Not Syncing

Confirm that Sync Stock Levels and interaction settings are correctly enabled

If you experience issues and need assistance, contact Helm Support