FairPrice Integration Guide

Integrate your FairPrice sales channel with Helm to automate order syncing, maintain accurate inventory, and streamline fulfilment across one of Singapore’s leading supermarket and grocery retailers.

What is FairPrice Marketplace

FairPrice is Singapore’s largest supermarket chain, offering online grocery services and a marketplace for approved third-party sellers to list fresh produce, household goods, and premium products

Connecting FairPrice to Helm enables centralised order management, real-time stock updates, and efficient fulfilment alongside your other sales channels

PROS ✅

CONS ❌

Access to FairPrice’s extensive customer network across Singapore

Requires a valid API URL and API Key issued by FairPrice

Real‑time syncing of orders and inventory via Helm

Product data may need to meet grocery-specific compliance and freshness standards

Seamless multi-warehouse fulfilment and inventory control

Onboarding may involve additional food safety documentation and quality checks

Step-by-Step Setup

From your Helm dashboard:

  1. Navigate to Settings > My Store

  2. Click Add New Sales Channel

  3. Select FairPrice Marketplace from the list of available integrations

  4. Click Install

  5. Enter the required details:

FIELD

DESCRIPTION

Sales Channel Name

e.g. FairPrice SG

Sales Channel Logo

Upload the FairPrice logo or your own brand artwork

API URL

Use the full endpoint provided by FairPrice (e.g. https://api.fairprice.com)

API Key

Paste the API Key issued during FairPrice seller onboarding

  1. Click Continue

Interaction Settings

Configure how Helm interacts with the FairPrice Marketplace:

INTERACTION SETTINGS

DESCRIPTION

Sync Inventory

Automatically import your product catalogue from FairPrice

Sync Stock Levels

Keep stock quantities synchronised in real time

Use Channel Names

Display FairPrice product names in order summaries

Max Stock Levels

Cap inventory levels visible on the channel

Stock Buffer

Reserve stock to prevent overselling, especially for fresh items

Auto Merge Orders

Merge orders from the same customer or delivery address

Order Importing Type

Set the date/time to begin importing new orders

Final Steps

  • Click Save once all settings are configured

  • Set the channel to Is Active at the top of the screen

Your FairPrice Marketplace integration is now live - and you’re ready to Take the Helm

Common Issues

ISSUE

SOLUTION

Invalid API URL

Ensure it includes HTTPS and the correct endpoint

Invalid API Key

Confirm the key is active and matches the one from FairPrice's portal

Orders Not Importing

Verify the channel is active and correct order statuses are selected

Stock Not Syncing

Check that stock syncing is enabled and SKUs are mapped correctly

If you experience issues and need assistance, contact Helm Support