Not On The High Street Integration Guide
Integrate your Not On The High Street (NOTHS) account with Helm to automate order management, synchronise stock levels, and streamline fulfilment for unique gifts and creative products

What is Not On The High Street
Not On The High Street is a curated online marketplace specialising in personalised, creative, and unique products offered by independent sellers and artisans
Connecting NOTHS to Helm allows sellers to centralise order processing, keep inventory accurate, and manage fulfilment efficiently alongside other sales channels
PROS ✅ | CONS ❌ |
Access to a niche market of creative and personalised products | Requires a valid API URL and API Key issued by NOTHS |
Automates order imports and inventory synchronisation | Product data may require customisation fields and unique SKUs |
Supports multi-location fulfilment and seller-specific branding | Onboarding and approval processes can be strict |

Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select Not On The High Street from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | Enter a name such as Not On The High Street UK |
Sales Channel Logo | Upload the NOTHS logo or your own branded icon |
API URL | Enter the full API endpoint provided by NOTHS |
API Key | Paste the API key issued by NOTHS during your seller onboarding |
Click Continue

Interaction Settings
Configure how Helm interacts with the Not On The High Street:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import product listings and personalised options |
Sync Stock Levels | Keep stock quantities synchronised between Helm and NOTHS |
Use Channel Names | Display NOTHS product names on Helm order screens |
Max Stock Levels | Set maximum stock levels to control availability |
Stock Buffer | Reserve stock quantities to prevent overselling |
Auto Merge Orders | Merge multiple orders from the same customer or store |
Order Importing Type | Define the date/time from which orders will start importing |

Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your Not On The High Street integration is now live - and you’re ready to Take the Helm

Common Issues
ISSUE | SOLUTION |
Invalid API URL | Verify the API URL includes HTTPS and the correct endpoint |
Invalid API Key | Confirm the API key matches what NOTHS issued |
Orders Not Importing | Ensure the channel is active and order import filters are correctly set |
Stock Not Syncing | Make sure stock sync settings and SKU mappings are accurate |
If you experience issues and need assistance, contact Helm Support
