H&M Integration Guide
Integrate your H&M Marketplace account with Helm to automate order syncing, maintain stock accuracy, and manage fulfilment from a single platform
What is H&M Marketplace
H&M Marketplace enables approved brands to offer products directly on H&M’s eCommerce platform, providing access to a large and fashion - forward customer base across the UK and Europe
Connecting H&M to Helm allows you to automate your operations, keep inventory in sync, and manage orders alongside all your other sales channels
PROS ✅ | CONS ❌ |
Access to a globally recognised fashion marketplace | Requires a valid API URL and API Key issued by H&M |
Real-time synchronisation of orders and stock | Onboarding may include approval, testing, and validation steps |
Seamless multi-channel setup via Helm | Integration behaviour may vary depending on regional configuration |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select H&M from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | Enter a name such as H&M Marketplace UK |
Sales Channel Logo | Upload the H&M logo or your own branded icon |
API URL | Enter the full API endpoint provided by H&M (e.g. |
API Key | Paste the API key issued by H&M via your seller portal |
Click Continue
Interaction Settings
Configure how Helm interacts with your H&M Marketplace account:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically download new products from H&M |
Sync Stock Levels | Keep your inventory synchronised in real time |
Use Channel Names | Show H&M product names on orders for clarity |
Max Stock Levels | Cap the stock quantity published to H&M |
Stock Buffer | Hold back a portion of stock to prevent overselling |
Auto Merge Orders | Automatically merge multiple orders from the same customer or store |
Order Importing Type | Set the date and time to begin importing new orders |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your H&M integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Ensure the URL is complete and follows the format provided by H&M |
Invalid API Key | Double-check the key for accuracy and ensure it hasn’t expired |
Orders Not Importing | Confirm the channel is marked active and order import settings are correctly configured |
Stock Not Syncing | Verify that inventory syncing is enabled in the interaction settings |
If you experience issues and need assistance, contact Helm Support
