AliExpress Integration Guide

Integrate your AliExpress store with Helm to automate order syncing, manage stock across platforms and streamline fulfilment operations from one centralised dashboard

What is Ali Express

Ali Express is a global online retail marketplace owned by Alibaba Group, connecting international buyers with sellers offering a wide range of products, from fashion to electronics

By connecting Ali Express to Helm, you can ensure accurate inventory levels, import orders in real time and simplify multichannel fulfilment

PROS ✅

CONS ❌

Access to a large global customer base

Requires AliExpress developer credentials and API approval

Real-time syncing of orders and stock

Listing compliance and product guidelines vary by category and region

Supports cross-border selling with multiple currencies

May require fulfilment partners for fast delivery standards

Step-by-Step Setup

To connect Ali Express to Helm

  1. Register as a Seller
    Sign up at seller.aliexpress.com and create a seller account

  2. Apply for Developer Access
    Log in to the AliExpress Developer Console and create an app to obtain your App Key, App Secret, and Redirect URI

  3. Log in to Helm
    Go to Settings → My Store

  4. Add New Sales Channel
    Click Add New Sales Channel and select AliExpress from the list

  5. Connect via OAuth
    Click Connect to AliExpress and follow the login flow to authorise Helm’s access to your store

Interaction Settings

Configure how Helm interacts with your Ali Express store

INTERACTION SETTINGS

DESCRIPTION

Sync Inventory

Automatically import your Ali Express product catalogue into Helm

Sync Stock Levels

Keep stock levels updated in real time between Ali Express and Helm

Use Channel Names

Display AliExpress product titles in Helm order details

Max Stock Levels

Set a cap on stock quantities sent to Ali Express

Stock Buffer

Reserve inventory to prevent overselling

Auto Merge Orders

Automatically merge orders from the same customer or shipping address

Order Importing Type

Set the date and time from which new orders will begin importing

Final Steps

  • Click Save once all settings are configured

  • Set the channel to Is Active at the top of the screen

Your Ali Express integration is now live - and you’re ready to Take the Helm

Common Issues

ISSUE

SOLUTION

Invalid Redirect URI

Make sure the redirect URI matches what was registered in the Ali Express console

Orders Not Importing

Confirm the integration is active and import date/time is correctly set

Stock Not Syncing

Verify SKUs match between Ali Express and Helm and that stock sync is enabled

Product Errors

Ensure your listings meet Ali Express product and listing guidelines

For any further assistance, contact Helm Support