Wowcher Integration Guide

Connect your Wowcher seller account with Helm to automate order processing, synchronise stock levels, and streamline your fulfilment workflow

What is Wowcher

Wowcher is a UK-based daily deals platform offering discounted products and services from a wide range of retailers and brands

Integrating Wowcher with Helm helps you centralise order management, maintain accurate inventory, and efficiently handle fulfilment alongside your other sales channels

PROS ✅

CONS ❌

Access to a large UK customer base looking for deals

Requires valid API credentials issued by Wowcher

Automated order import and stock synchronisation

Deal-based selling model may cause fluctuating order volumes

Simplifies multi-channel inventory and fulfilment management

Onboarding may require compliance with Wowcher’s seller policies

Step-by-Step Setup

To connect Wowcher to Helm

  1. Obtain API Credentials
    Log in to your Wowcher seller portal
    Retrieve your API URL and API Key from the account settings or API section

  2. Log in to Helm
    Navigate to Settings → My Store

  3. Add New Sales Channel
    Click Add New Sales Channel and select Wowcher from the list

  4. Enter Required Details

FIELD

DESCRIPTION

Sales Channel Name

e.g., Wowcher UK

Sales Channel Logo

Upload the Wowcher logo or your own brand icon

API URL

Paste the full API endpoint URL provided by Wowcher

API Key

Enter the API key issued by Wowcher

  1. Click Continue

Interaction Settings

Adjust how Helm interacts with your Wowcher account

INTERACTION SETTINGS

DESCRIPTION

Sync Inventory

Automatically import products from Wowcher

Sync Stock Levels

Keep stock levels updated between Helm and Wowcher

Use Channel Names

Display Wowcher product names on orders

Max Stock Levels

Set a cap on stock quantity sent to Wowcher

Stock Buffer

Reserve stock units to prevent overselling

Auto Merge Orders

Combine orders from the same customer or delivery address

Order Importing Type

Choose the date/time to begin importing new orders

Final Steps

  • Click Save once all settings are configured

  • Set the channel to Is Active at the top of the screen

Your Wowcher integration is now live - and you’re ready to Take the Helm

Common Issues

ISSUE

SOLUTION

Invalid API URL

Confirm the full API URL including https is correctly entered

Invalid API Key

Double-check the API key matches what Wowcher issued

Orders Not Importing

Ensure the channel is active and order statuses are configured

Stock Not Syncing

Verify stock sync is enabled and SKU mappings are accurate

If you experience issues and need assistance, contact Helm Support