Fruugo Integration Guide

Integrate your Fruugo seller account with Helm to centralise your operations, automate order flow and synchronise stock levels across your marketplaces

What is Fruugo

Fruugo is a global multi-language, multi-currency online marketplace that enables retailers to sell internationally through a single platform

By connecting Fruugo to Helm, you can streamline fulfilment, keep inventory accurate and simplify multi-region commerce from one hub

PROS ✅

CONS ❌

Global reach across 40+ countries in multiple languages

Requires an approved Fruugo seller account with API credentials

Built-in currency conversion and tax compliance

Some setup steps may vary depending on your fulfilment strategy

Centralised order and stock syncing with Helm

Integration subject to Fruugo’s formatting and listing standards

Step-by-Step Setup

To connect Fruugo to Helm

  1. Register as a Seller
    Apply at sell.fruugo.com and complete onboarding

  2. Access API Credentials
    Once approved, log in to your Fruugo account and request your API URL and API Key

  3. Log in to Helm
    Navigate to Settings → My Store

  4. Add New Sales Channel
    Click Add New Sales Channel and choose Fruugo from the available list

  5. Enter Required Details

FIELD

DESCRIPTION

Sales Channel Name

e.g. Fruugo Global or Fruugo UK

Sales Channel Logo

Upload the Fruugo logo or your own branded icon

API URL

Paste the Fruugo API endpoint provided

API Key

Enter the API key issued to your account

  1. Click Continue

Interaction Settings

Set up how Helm manages your Fruugo channel

INTERACTION SETTINGS

DESCRIPTION

Sync Inventory

Import new products from Fruugo automatically

Sync Stock Levels

Keep stock levels in sync across Helm and Fruugo

Use Channel Names

Show Fruugo product names on Helm orders

Max Stock Levels

Set a stock cap for Fruugo listings

Stock Buffer

Reserve stock to prevent overselling

Auto Merge Orders

Combine multiple orders from the same customer or address

Order Importing Type

Choose a start date/time for pulling in new Fruugo orders

Final Steps

  • Click Save once all settings are configured

  • Set the channel to Is Active at the top of the screen

Your Fruugo integration is now live - and you’re ready to Take the Helm

Common Issues

ISSUE

SOLUTION

Invalid API URL

Ensure the full endpoint includes HTTPS and the correct path

Invalid API Key

Double-check your credentials match what Fruugo issued

Orders Not Importing

Confirm the channel is active and correct order statuses are selected

Stock Not Syncing

Check product SKUs and enable stock sync settings in Helm

If you experience issues and need assistance, contact Helm Support