Superdrug Integration Guide
Integrate your Superdrug Marketplace account with Helm to automate order syncing, manage inventory levels, and streamline fulfilment alongside your other channels
What is Superdrug Marketplace
Superdrug Marketplace gives approved sellers the opportunity to list health, beauty, and wellness products directly on the Superdrug website - one of the UK’s most recognisable high street retailers
Connecting your Superdrug account to Helm enables seamless order imports, real-time stock synchronisation, and consolidated fulfilment management
PROS ✅ | CONS ❌ |
Join a trusted household brand with a strong online presence | Requires a valid API URL and API Key issued by Superdrug |
Sync orders and inventory in real time through Helm | Channel behaviour may differ slightly from other marketplaces |
Simple setup with consistent Helm integration workflows | Access may require seller approval and API activation |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select Superdrug from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | Enter a name such as Superdrug Marketplace UK |
Sales Channel Logo | Upload the Superdrug logo or your own branded icon |
API URL | Use the full API endpoint provided by Superdrug |
API Key | Paste the API key issued via your Superdrug seller portal |
Click Continue
Interaction Settings
Fine-tune how Helm interacts with your Superdrug store:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically download new products from Superdrug |
Sync Stock Levels | Keep stock synchronised between Helm and Superdrug |
Use Channel Names | Display the Superdrug product name on each order |
Max Stock Levels | Limit the maximum stock quantity published to Superdrug |
Stock Buffer | Reserve a buffer of units to prevent overselling |
Auto Merge Orders | Merge multiple orders from the same customer/store |
Order Importing Type | Select a date and time to begin importing orders from Superdrug |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your Superdrug integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Ensure the URL includes |
Invalid API Key | Double-check the key issued by Superdrug is correct and has not expired |
Orders Not Importing | Make sure the channel is active and import settings are properly configured |
Stock Not Syncing | Confirm that Sync Stock Levels and interaction settings are correctly enabled |
If you experience issues and need assistance, contact Helm Support
