NBCUniversal Marketplace Integration Guide
Integrate your NBCUniversal marketplace channel with Helm to automate order synchronisation, maintain accurate stock levels, and streamline fulfilment on a leading global entertainment and media platform.

What is NBC Universal Marketplace
NBC Universal is a major media and entertainment company offering a broad portfolio of content, including film, television, and digital products. Its marketplace enables approved partners and third-party sellers to distribute merchandise, media products, and branded goods to a wide and diverse audience.
Connecting NBC Universal to Helm allows you to centralise order management, keep stock levels accurate, and synchronise fulfilment processes across multiple sales channels.
PROS ✅ | CONS ❌ |
Access to a global entertainment brand with large customer reach | Requires API integration which may involve technical setup |
Streamlined order and inventory synchronisation | Seller onboarding may include strict compliance and content guidelines |
Supports multiple product categories including media and merchandise | Integration complexity varies depending on product type |

Step-by-Step Setup
To integrate your NBC Universal marketplace channel with Helm:
Register as a Seller/Partner: Visit NBC Universal’s partner portal and complete the registration process.
Obtain API Credentials: After registration, retrieve your API URL and API Key from your seller or partner account.
Navigate to Helm Dashboard: Log in to your Helm dashboard and go to Settings → My Store.
Add New Sales Channel: Click Add New Sales Channel and select NBC Universal Marketplace from the list.
Enter API Credentials:
FIELD | DESCRIPTION |
Sales Channel Name | e.g., NBC Universal US |
Sales Channel Logo | Upload the NBC Universal logo or your own branded icon |
API URL | Enter the full API endpoint URL provided by NBC Universal |
API Key | Paste the API key issued through your NBC Universal account |
Click Continue

Interaction Settings
Configure Interaction Settings: Set options for inventory sync, order import, and stock levels.
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import product catalogue from NBC Universal |
Sync Stock Levels | Keep stock quantities synchronised in real time |
Use Channel Names | Display NBCUniversal product names on orders |
Max Stock Levels | Cap inventory levels visible on NBC Universal |
Stock Buffer | Reserve stock units to reduce overselling risk |
Auto Merge Orders | Merge orders from repeat customers or same delivery addresses |
Order Importing Type | Set the date/time to start pulling new orders from NBC Universal |

Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your NBC Universal Marketplace integration is now live - and you’re ready to Take the Helm

Common Issues
ISSUE | SOLUTION |
Invalid API URL | Confirm the URL includes HTTPS and the correct API version/path |
Invalid API Key | Ensure the API key matches exactly what NBC Universal issued |
Orders Not Importing | Verify the channel is active and order statuses are correct |
Stock Not Syncing | Confirm stock sync is enabled and SKU mappings are accurate |
If you experience issues and need assistance, contact Helm Support
