Aniel Integration Guide
Integrate your Aniel Marketplace account with Helm to automate order imports, maintain accurate stock levels, and streamline your automotive parts fulfilment process across Europe
What is Aniel Marketplace
Aniel is a specialist B2B marketplace for automotive parts and accessories, connecting approved sellers with repair professionals, garages, and distributors. It offers a trusted platform for selling OEM and aftermarket parts across a broad European network
By connecting Aniel to Helm, sellers can synchronise inventory, receive and process orders in real time, and manage operations efficiently through one centralised system
PROS ✅ | CONS ❌ |
Access to a specialised network of automotive trade buyers | Requires a valid API URL and API Key issued by Aniel |
Real-time order and stock synchronisation via Helm | Marketplace structure may require precise product mapping (e.g. EAN, OEM codes) |
Designed for sellers of parts, tools, and automotive accessories | Onboarding may include documentation or supplier vetting |
Step-by-Step Setup
From your Helm dashboard:
Navigate to Settings > My Store
Click Add New Sales Channel
Select Aniel from the list of available integrations
Click Install
Enter the required details:
FIELD | DESCRIPTION |
Sales Channel Name | Enter a name such as Aniel Auto Parts EU |
Sales Channel Logo | Upload the Aniel logo or your company branding |
API URL | Use the full API endpoint provided by Aniel (e.g. |
API Key | Paste the API key from your Aniel seller account |
Click Continue
Interaction Settings
Configure how Helm interacts with your Aniel store:
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically download product listings from Aniel |
Sync Stock Levels | Keep inventory updated between Helm and Aniel in real time |
Use Channel Names | Show Aniel product names on each Helm order for clarity |
Max Stock Levels | Cap stock quantities visible on the marketplace |
Stock Buffer | Reserve a portion of stock to reduce overselling risks |
Auto Merge Orders | Automatically merge multiple orders from the same buyer |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your Aniel integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Make sure the full API path (with HTTPS and versioning) is entered correctly |
Invalid API Key | Ensure the API key is copied exactly and has the right scopes |
Orders Not Importing | Check the channel is marked active and the order filters are properly configured |
Stock Not Syncing | Confirm stock sync settings are enabled and mapped correctly in Helm |
If you experience issues and need assistance, contact Helm Support
