B&Q Integration Guide

Integrate your B&Q Marketplace account with Helm to automate order syncing, manage stock levels, and streamline your fulfilment workflow

What is B&Q Marketplace

B&Q Marketplace, allowing approved sellers to list products directly on diy.com - one of the UK’s largest home improvement retail websites

By integrating B&Q with Helm, you can centralise order management, maintain accurate inventory, and automate fulfilment alongside your other channels

PROS ✅

CONS ❌

Access to a high-traffic retail marketplace

Requires a valid API URL and API Key issued by B&Q Marketplace

Real-time syncing of orders and stock with Helm

Sync behaviour may vary slightly between marketplaces

Integration follows the reliable standard used by many large retailers

API rate limits or onboarding checks may delay full activation

Step-by-Step Setup

From your Helm dashboard:

  1. Navigate to Settings > My Store

  2. Click Add New Sales Channel

  3. Select B&Q from the list of available integrations

  4. Click Install

  5. Enter the required details:

FIELD

DESCRIPTION

Sales Channel Name

Enter a name such as B&Q Marketplace UK

Sales Channel Logo

Upload the B&Q logo or your own branded icon

API URL

Use the full API endpoint provided by B&Q (e.g. https://api.marketplace.diy.com)

API Key

Paste the API key issued by B&Q via your seller portal

  1. Click Continue

Interaction Settings

Fine-tune how Helm interacts with your B&Q Marketplace account:

INTERACTION SETTING

DESCRIPTION

Sync Inventory

Automatically download new products from B&Q

Sync Stock Levels

Keep inventory synchronised between Helm and B&Q

Use Channel Names

Display B&Q product names on each order in Helm

Max Stock Levels

Set a cap on how much stock Helm sends to B&Q

Stock Buffer

Reserve a quantity of stock to prevent overselling

Auto Merge Orders

Automatically merge orders from the same customer/store

Order Importing Type

Select a starting point in time for importing new B&Q orders

Final Steps

  1. Click Save once configuration is complete

  2. Set the channel to Is Active at the top of the screen

Your B&Q integration is now live - and you’re ready to Take the Helm

Common Issues

ISSUE

SOLUTION

Invalid API URL

Double-check the full URL includes HTTPS and the correct version path

Invalid API Key

Ensure the key is copied exactly from the B&Q seller portal

Orders Not Importing

Confirm the channel is active and order statuses are correctly configured

Stock Not Syncing

Verify that Sync Stock Levels and related interaction settings are enabled

If you experience issues and need assistance, contact Helm Support