Shop Premium Outlets Marketplace Integration Guide
Integrate your Shop Premium Outlets (SPO) marketplace channel with Helm to streamline order imports, maintain real-time inventory visibility, and unify fulfilment across a leading destination for discounted designer and premium brands
What is Shop Premium Outlets
Shop Premium Outlets is a curated online marketplace backed by Simon Property Group that brings luxury, designer, and premium outlet shopping online. It allows customers to access deals from top brands across fashion, footwear, accessories, and lifestyle categories - all in one centralised digital outlet experience.
By connecting Shop Premium Outlets to Helm, approved sellers can automate product updates, sync stock across warehouses, and manage all orders through one efficient system.
PROS ✅ | CONS ❌ |
Access to a curated customer base looking for premium and luxury bargains | Requires valid API URL and API Key, issued after approval by SPO onboarding |
Ideal for outlet, clearance, and overstock strategies for branded products | Product listings may require image, price, or content formatting compliance |
Real-time inventory and order sync with Helm | Marketplace may enforce minimum discounts or pricing alignment rules |
Step-by-Step Setup
To integrate Shop Premium Outlets with Helm:
Apply as a Seller
Submit an application via the SPO partner or vendor portal and complete the approval process.Obtain API Credentials
Once accepted, log into your SPO seller account to retrieve the API URL and API Key.Log in to Helm
In your Helm dashboard, go to Settings → My Store.Add New Sales Channel
Click Add New Sales Channel and choose Shop Premium Outlets from the integration list.Enter API Credentials
FIELD | DESCRIPTION |
Sales Channel Name | e.g., Shop Premium Outlets US |
Sales Channel Logo | Upload the SPO logo or your own brand icon |
API URL | Use the full API endpoint URL provided by SPO |
API Key | Paste the key generated from your Shop Premium Outlets seller portal |
Click Continue
Interaction Settings
Fine-tune how Helm interacts with SPO for stock, orders, and inventory display rules
INTERACTION SETTINGS | DESCRIPTION |
Sync Inventory | Automatically import your product catalogue from SPO |
Sync Stock Levels | Keep Helm stock and availability up to date on the marketplace |
Use Channel Names | Show the SPO product name in each Helm order |
Max Stock Levels | Cap the visible stock level shown on SPO |
Stock Buffer | Reserve a quantity of stock to prevent overselling |
Auto Merge Orders | Automatically merge orders from the same customer or delivery address |
Order Importing Type | Choose the start date/time for importing orders from SPO into Helm |
Final Steps
Click Save once all settings are configured
Set the channel to Is Active at the top of the screen
Your Shop Premium Outlets integration is now live - and you’re ready to Take the Helm
Common Issues
ISSUE | SOLUTION |
Invalid API URL | Make sure the URL includes HTTPS and matches the SPO API specification |
Invalid API Key | Verify the key is active and copied exactly from the seller dashboard |
Orders Not Importing | Confirm the channel is active and appropriate statuses are selected in Helm |
Stock Not Syncing | Check SKU mappings and confirm stock sync preferences are correctly enabled |
If you experience issues and need assistance, contact Helm Support
