Wayfair Integration Guide

Integrate your Wayfair partner account with Helm to automate order syncing, synchronise inventory and streamline fulfilment operations across your digital channels

What is Wayfair

Wayfair is one of the largest online home goods and furniture retailers in North America and Europe, offering a curated marketplace for approved suppliers and brands

By connecting Wayfair to Helm, you can manage stock centrally, automate fulfilment and simplify operations through one unified platform

PROS ✅

CONS ❌

Direct access to a global home and furniture customer base

Requires API credentials and approval from Wayfair’s supplier onboarding team

Real-time syncing of inventory and orders

Integration behaviour may vary based on region or programme (e.g. CastleGate)

Suitable for suppliers operating across North America and EU

Requires compliance with Wayfair’s product data and fulfilment standards

Step-by-Step Setup

To connect Wayfair to Helm

  1. Register as a Supplier
    Apply at partners.wayfair.com and complete onboarding

  2. Obtain API Credentials
    From your supplier portal or via Wayfair support, retrieve your API URL, Supplier ID and API Key

  3. Log in to Helm
    Go to Settings → My Store

  4. Add New Sales Channel
    Click Add New Sales Channel and select Wayfair from the list

  5. Enter Required Details

FIELD

DESCRIPTION

Sales Channel Name

e.g. Wayfair UK or Wayfair EU

Sales Channel Logo

Upload the Wayfair logo or your brand’s icon

API URL

Paste the full Wayfair API endpoint URL

API Key

Paste the key issued through the Wayfair partner portal

Supplier ID

Enter your official Wayfair supplier or partner ID

  1. Click Continue

Interaction Settings

Fine-tune how Helm interacts with your Wayfair store

INTERACTION SETTINGS

DESCRIPTION

Sync Inventory

Import products from Wayfair into Helm automatically

Sync Stock Levels

Keep stock levels updated in real time

Use Channel Names

Display Wayfair product names in Helm order records

Max Stock Levels

Limit the stock quantity visible on Wayfair

Stock Buffer

Reserve units to reduce risk of overselling

Auto Merge Orders

Merge orders from the same customer or delivery address

Order Importing Type

Choose the date and time to begin importing Wayfair orders into Helm

Final Steps

  • Click Save once all settings are configured

  • Set the channel to Is Active at the top of the screen

Your Wayfair integration is now live - and you’re ready to Take the Helm

Common Issues

ISSUE

SOLUTION

Invalid API Key

Ensure the key is copied exactly as shown in your partner portal

Incorrect API URL

Use the full HTTPS URL including the proper version path

Orders Not Importing

Confirm order statuses are selected and integration is set to active

Stock Not Syncing

Check that product SKUs match and stock sync settings are correctly configured

If you experience issues and need assistance, contact Helm Support