ASOS Integration Guide

Integrate your ASOS Marketplace account with Helm to automate order syncing, streamline fulfilment, and maintain accurate stock levels across platforms

What is ASOS Marketplace

ASOS Marketplace, enabling approved third-party brands to sell directly to ASOS customers while maintaining their own brand identity

Connecting ASOS to Helm allows you to import orders automatically, sync inventory in real time, and consolidate fulfilment with your other channels - all from one central hub

PROS ✅

CONS ❌

Direct access to one of the UK’s largest online fashion marketplaces

Requires a valid API URL and API Key issued specifically by ASOS Marketplace

Real-time sync of orders and stock

ASOS behaviour may vary from marketplace to marketplace

Seamless integration structure used by many major retailers

API limits or seller approval stages may delay onboarding

Step-by-Step Setup

From your Helm dashboard:

  1. Navigate to Settings > My Store

  2. Click Add New Sales Channel

  3. Select ASOS from the list of available integrations

  4. Click Install

  5. Enter the required details:

FIELD

DESCRIPTION

Sales Channel Name

Enter a name such as ASOS Marketplace UK

Sales Channel Logo

Upload the ASOS Marketplace logo or your own brand icon

API URL

Use the full API URL endpoint provided by ASOS (e.g. https://api.marketplace.asos.com)

API Key

Paste the API key issued by ASOS via your seller account

  1. Click Continue

Interaction Settings

Fine-tune how Helm interacts with your ASOS store:

INTERACTION SETTING

DESCRIPTION

Sync Inventory

Automatically download new products from ASOS

Sync Stock Levels

Keep inventory in sync between Helm and ASOS

Use Channel Names

Display the product name from ASOS on each order

Max Stock Levels

Limit the available stock quantity sent to ASOS (useful for capping sales)

Stock Buffer

Reserve a buffer of units to prevent overselling

Auto Merge Orders

Automatically merge orders from the same customer or store

Order Importing Type

Set the date and time to begin importing new orders from ASOS

Final Steps

  1. Click Save when configuration is complete

  2. Set the channel to Is Active at the top of the screen

Once connected, your ASOS integration is live - and you’re ready to Take the Helm

Common Issues

ISSUE

SOLUTION

Invalid API URL

Ensure the full URL (including HTTPS and version path) is correctly entered

Invalid API Key

Double-check the API key issued by ASOS is copied exactly

Orders Not Importing

Make sure the channel is active and appropriate order statuses are selected

Stock Not Syncing

Confirm that stock sync and interaction settings are correctly configured

If you experience issues and need assistance, contact Helm Support