Fanatics Integration Guide

Integrate your Fanatics sales channel with Helm to automate order imports, synchronise inventory in real time, and streamline fulfilment for licensed sports merchandise across global customers

What is Fanatics Marketplace

Fanatics is a global leader in licensed sports apparel, accessories, and memorabilia, offering both DTC and marketplace experiences through partnerships with major leagues, sports teams, and fan outlets

Connecting Fanatics to Helm enables centralised management of sport-related SKUs, multi-regional stock control, and efficient delivery alongside all your other sales channels

PROS ✅

CONS ❌

Access to a massive fan‑driven sports merchandise audience

Requires a valid API URL and API Key issued by Fanatics

Real-time syncing of orders and inventory via Helm

Product data may need to meet licensed‑goods and branding standards

Supports international fulfilment and multi-stock location operations

Onboarding may include compliance checks and league or team approvals

Step-by-Step Setup

From your Helm dashboard:

  1. Navigate to Settings > My Store

  2. Click Add New Sales Channel

  3. Select Fanatics Marketplace from the list of available integrations

  4. Click Install

  5. Enter the required details:

FIELD

DESCRIPTION

Sales Channel Name

e.g. Fanatics US, Fanatics EU, or Fanatics Jerseys

Sales Channel Logo

Upload the official Fanatics logo or your branded icon

API URL

Use the full endpoint provided by Fanatics (e.g. https://api.fanatics.com)

API Key

Paste the API Key issued by Fanatics during seller onboarding

  1. Click Continue

Interaction Settings

Configure how Helm interacts with Fanatics Marketplace:

INTERACTION SETTINGS

DESCRIPTION

Sync Inventory

Automatically import your Fanatics product listings

Sync Stock Levels

Keep stock quantities synchronised between Helm and Fanatics

Use Channel Names

Display Fanatics product titles on Helm order screens

Max Stock Levels

Cap the visible stock levels to control product availability

Stock Buffer

Reserve inventory to prevent overselling during high‑demand events

Auto Merge Orders

Merge multiple orders from the same customer or team purchase

Order Importing Type

Define the date/time to begin syncing new orders from Fanatics

Final Steps

  • Click Save once all settings are configured

  • Set the channel to Is Active at the top of the screen

Your Fanatics Marketplace integration is now live - and you’re ready to Take the Helm

Common Issues

ISSUE

SOLUTION

Invalid API URL

Ensure the URL includes https:// and matches the Fanatics API specification

Invalid API Key

Confirm the key is active and correctly copied from the Fanatics portal

Orders Not Importing

Check that the channel is active and the correct order statuses are selected

Stock Not Syncing

Verify stock sync is enabled and Fanatics SKUs are correctly mapped

If you experience issues and need assistance, contact Helm Support